If you have been in the SEO industry for some time, you would have definitely heard about the fact that Google keeps changing its algorithms, indexing techniques and user interface to make it better and better.
This can be a bit tough for webmasters and SEO professionals to stay up to date with the latest happenings on Google, and fine-tune their SEO processes accordingly.
This often makes SEO professionals to refine and re-define their SEO techniques and change how they go about ranking a website higher on search engines, to ensure that all their efforts are not wasted because of the latest changes at Google’s end.
The situation becomes worst when you realize that most of the information available on internet about Google changes are based on rumours and are without any evidence. Google keeps their core algorithms as a secret and besides some basic info, it never discloses anything.
Most of the theories and rumours created online are created by SEO professionals, and they back it up by their own personal experiences and their own websites rankings. However it is also seen that one strategy might work for one website while the same strategy fails to rank another website.
WHY GOOGLE ACTUALLY MAKE CHANGES IN ITS ALGORITHM?
Google makes changes to its algorithm for a variety of reasons, the biggest and the most justified reason is to give their web users a more user-friendly interface and to the point results to their queries.
Therefore Google wants to make sure that the website it ranks on top of SERPs is of high quality and give users what they are actually looking for.
As an SEO, what you can do to make sure that you are not really hurt by any of the changes made at Google end. The solution is simple; first off you would need to stay update by all the latest happening in search industry.
HOW TO KEEP UP WITH LATEST GOOGLE UPDATES?
- Be with the SEO Crowd – First, you should regularly read top SEO forums and blogs like,SearchEngineJournal.com and WarriorForum. Also make sure you keep checking Google’s own webmaster help blog- GoogleWebmasterCentral.blogspot.com, and Forum, this will make sure that you don’t miss out on anything that was worth knowing.
- Stick To SEO itself – Secondly, you have to make sure that you do all the basics right. No matter how advanced SEO, or how sophisticated Google becomes, there are some basics in SEO that will always remain the same. Like On Page SEO, Keyword Density of 3-4%, building high quality natural links, distributing press releases, being active on forums and related sites, and giving your visitors high quality, unique and informative content.
No one can beat you in SEO if you are doing all these basic things in the right manner, and no Google change will affect your rankings for sure.
HOW GOOGLE MAKES IMPROVEMENTS TO ITS SEARCH ALGORITHM
HOW DOES GOOGLE ALGORITH WORKS?
மீண்டும் மற்றுமொரு பதிவினூடாகச் சந்திக்கின்றேன்,
அன்புடன்,
ஹரி பாபு.
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