Internet Marketing is spreading at a great pace, and every offline business is now coming online to earn some serious money through online traffic.
Since people have actually started liking the concept of buying things online, this industry is going to be a never-ending marketplace for almost any niche you can think of.
When it comes to Internet marketing, you cannot afford to ignore Search Engine Optimization. SEO is by far the most cost-effective marketing medium and can bring insane results in the long run. In Search Engine Optimization (SEO), SEO Specialist‘s goal is to get in-to the top of Google’s SERP (which literally means to be on top 5).
Have a look on below image of Google’s SERP click heatmap you will understand better. Only top 5 results were clicked the most. Anything below than that is not going to yield much greater results, since almost 75% of the traffic only visits first 5 results on the Search Engine Results Page (SERP).
SEO is a complete procedure of making a website highly optimized for search engines so that they prefer it over all other websites for a specific keyword. SEO is not only about Link Building, there is much more to SEO than that.
There is no rule of thumb when it comes to optimizing a website for search engines and ranking it higher on SERPs. Almost every SEO professional has its own set of rules when it comes to SEO, and everyone sees different results by applying different strategies. Some techniques give long lasting SEO results while some of them give results for a very short time only.
But there are some of the methods through which you can make your website trustworthy in the eyes of Google. Here are Top SEO basics than can make Google love your website:
LINK DIVERSITY
This has become one of the most important factors in SEO. Don’t make backlinks from one source only, diversify your link building. Mix every link building method in your campaign. You can use these tested and proved methods to build links:
- Article Marketing.
- Blog Comments.
- Forum Postings.
- Directory Submissions etc.
It has been proved that, search engine Google love sites high on the link diversity factor, which they link with authority and  index them often. These are the common factors you must follow when diversify your link building campaign.
- Building backlinks from domains with Different IP Addresses.Â
- Building backlinks from different niches.
- Building backlinks from different domains.
- Build back links to Your Inner pages as well.Â
- Build Links from Relevant Pages.Â
- Build Links with Different Anchor Text.
CONTENT
Always remember “Content Is King“. You cannot deny the fact that when it comes to Google Love, you cannot get it unless you have quality content, unique and up to date content on your website.
Also read below articles to optimize your content and on-page optimization:
- Tips to Survive Google Panda Update
- Keyword Optimization — For Good, Better or the Best?
- 10 Great Ways that make sure your Blog Readership Goes Through The Roof
- Five Tips to Improve the Visitor Experience of Your Blog
MANUAL AND SLOW WINS RACE
Don’t use any black hat software to create rapid backlinks for you. This might give you some results for a very short time, but in the long run it is going to be very harmful for your websites online presence.
PROPER ON PAGE
You can definitely get lots of Google Love by doing all your On Page SEO basics right. Many people tend to ignore this step because they think that only huge number of backlinks can help them ranking higher.
Although these tips are basics, but it is really vital to remember them while optimizing a website, unless you might not be as successful in your SEO campaign as you want to be.
மீண்டும் மற்றுமொரு பதிவினூடாகச் சந்திக்கின்றேன்,
அன்புடன்,
ஹரி பாபு.








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