How Search Engine Optimization or SEO Works?

Search Engine Optimization or SEO isn’t a rocket science. Anyone can learn, it’s really simple if you are interested in learning, ready to dedicate yourself and with patience. If you are a webmaster, I recommend you to learn SEO yourself. This saves your time and money. You will save your money on SEO packages you may buy to get your site optimized.

SO WHAT IS SEARCH ENGINE OPTIMIZATION OR SEO?

SEO is making Search Engines to see certain things on your website or blog or about a particular web page. A job of SEO specialist to see how Search Engine works in the way of “reverse engineering”, means what particular Search Engine likes and sees web page and to make sure to treat it in the way it likes. To be simple, keeping the only dishes on table Search Engines likes and that too in the right order and with the right balance.

Although search engines are constantly refining how they rank web pages, there are four key elements that still valid and are the basic factor of a successful SEO to get into SERP 1.

The four key elements of successful SEO are;

• Choosing the right keywords
• Have adequate infrastructure of web site, Easy to navigate theme and simple architecture.
• Delivering rich, original and engaging content
• Getting high quality, on-theme incoming links and references from other niche blogs or websites.

Below is the simple chart showing how SEO is depending on those 4 basic elements.

Choosing The Right Keywords

In SEO there are two different types of keywords are used. The keywords to attract browsers i.e. to get users to read the content on your blog or website which is known as “ego keywords” and “money keywords” that attract buyers that are ready to buy from your blog or site. It’s your responsibility to identify and differentiate these is the very first step in increase the Return On Investment (ROI) of your web site with the Search Engines. This can be done using the latest SEO tools and SEO Software.

Have Adequate Infrastructure of Website, Easy to Navigate Theme and Simple Architecture

This really makes difference. Each website or blog on internet is different than one another. Some of websites are perfectly search engine-friendly, but some are not. If your blog is easy to navigate and links on pages are well integrated, SEO bots finds it friendly theme and indexes fast. But the broken links, wrongly added links will spoil your SEO because if SEO bots finds more broken links on page, this page drops from SE indexed page. It’s your duty to research and make sure that, theme or design used in the website is Search Engine Friendly. If you are using WordPress you better go and buy good premium theme. Premium themes are more SE friendly and designed to easy navigation and without any code errors.

Delivering Rich, Original and Engaging Content (On Page Optimization)

On Page Optimization- The way people read magazines and news in a different way. They scan whole page first, and when engage. No one start reading when they arrive on your page. They may save as bookmark if they find it useful. But Search Engines read web pages in an even more different way. In Fact Search Engines don’t read your web pages. They read the script or code that makes your webpage. Search Engines like to see keyword-focused, original content that is offered in a particular way. Please remember this Search Engines are blind, they cannot see images on your website or the “flash” movies. Search Engine “spiders” or “bots” only see the code and text period.

More keyword rich content will get good rank. Always optimize images using keyword related to the article. I agree that, “look and feel” of a website is basically important in appealing visitors to discover your website, but they need to find your website first on SERP right?.

Getting High Quality Incoming Links and References From Niche Blogs

To be simple, a Search Engine Bot sees a link from another website to your website as a vote for your web site. Search Engines give you a point when they see links to your site on other blog or website. They believe that if other website is linking to your blog’s pages, you must have something good to link to and they will rate your page being linked to more positively.

Search Engines today considers some of the factors other than just the number of links to your site when they evaluating your off site optimization :

• The reputation or “Search Engine Trust” value of web sites or blogs linking to your page.
• the Theme or Relevance of sites.
• the “Anchor Text” in links to your site

As you know, now the Search Engines are starting to consider social media references as important signals. And now it’s also proved that, your blog or website’s success has also depend on how your website is referred to from all online sources or off page optimization along with your on page optimization.

This is how SEO works. As I mentioned above, SEO is about dedication and patience. The result from SEO shall take weeks but the good SEO lasts for ever. Search Engines compares 200+ points before they give your blog rank or before they evaluate your blog, and adds 200 more points to compare every year. And it is our job as a SEO specialist to get Page 1 in SERP for your targeted keyword and then to keep the position forever.

மீண்டும் மற்றுமொரு பதிவினூடாகச் சந்திக்கின்றேன்,
 அன்புடன்,
 ஹரி பாபு.